From October, retailers will be able to get their hands on the latest Red Bull Winter Edition, with the taste of Fuji Apple and Ginger, available with and without sugar.
A taste that combines one of the world’s most popular apple varieties with the spiciness of earthy ginger Red Bull Winter Edition, with the taste of Fuji Apple and Ginger is a perfect pairing for winter enjoyment, and consumer feedback is positive, describing the taste as zingy, refreshing and giving a boost. Nearly three quarters of consumers find the flavour profile appealing – more so for younger shoppers, under 35. What’s more, with its unique gradient effect that transitions from warm red to yellow, the new pack has clear shelf standout and will no doubt encourage trial.
Functional Flavoured Energy Drinks are now bought by 22 per cent of the GB population and with one in three shoppers excited to try new flavours often, bringing innovation to store is key – the latest Red Bull Winter Edition aims to do just this.
Editions continue to be a vital driver of category growth, recruiting more new shoppers year on year as they increasingly seek out the range instore.