Diet Coke is putting its loyal fans at the centre of its new advertising campaign, “Love What You Love, By You” to celebrate consumers’ love of their Diet Coke break and being unapologetically themselves.
The iconic brand has revealed two new adverts, Diet Coke Breaks Inspired by You, now live across TV, VOD, OOH, cinema and online. The adverts follow Diet Coke fans as they navigate their lives and sip, savour and relish Diet Coke.
The new adverts come as part of Diet Coke's 2024 “Love What You Love, By You” campaign, already live across OOH and digital, that puts fans’ bond with the brand in the spotlight with quotes from real drinkers across the UK celebrating what their Diet Coke break means to them.
“We love that each of these stories are inspired by real life Diet Coke breaks, shared with us by real fans,” said Omar Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company. “ We know for many years that we have some of the most loyal consumers to our brand, so this year we've put them at the forefront of our campaign to celebrate their individuality. We hope this latest phase of our 'Love What You Love, By You' campaign inspires and celebrates everyone’s different Diet Coke breaks. And, it’s a lesson for us all, avoid the fighting over that last can of Diet Coke in the office fridge and shotgun your name on it!"
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, added: “Diet Coke is the original sugar-free cola and the No.1 in GB, with a customer base so loyal that 32 per cent of its drinkers are not only brand-exclusive but would drop out of cola if Diet Coke wasn’t available. We’re therefore confident this campaign will resonate with shoppers and help drive sales for our customers. After all, no one can talk about the Diet Coke brand better than the people who love it most!”
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