Purity Soft Drinks, makers of leading fruit juice and juice drink brands Juice Burst and firefly, appoints Jonathan Duffin as CEO. Duffin joins the business with immediate effect.
With extensive experience in consumer goods, gained at United Biscuits and Jordans Cereals in the early part of his career and then at Ocean Spray and Bahlsen Group more recently, Duffin is a strong, commercial leader with a proven ability to grow and develop brand-based businesses. His track record will help him to build on the strong foundations in place at Purity and drive the business forward through the next phase of its exciting journey.
Rooney Anand, Chair of Purity comments: “I am delighted that Jonathan is joining Purity. His leadership experience, together with proven ability to build brands and businesses, make him an excellent appointment for Purity and I look forward to working with him to steer the business forward.”
“I am excited to be joining Purity Soft Drinks and am looking forward to working with the team and developing its brands to take Purity forward to the next level,” said Jonathan Duffin.
Rural Affairs Secretary Mairi Gougeon 