Pure Dairy Free is rolling out a new on-pack partnership with Forest Holidays across its core spreads range, giving lucky winners the chance to enjoy a family cabin break in the heart of the UKās idyllic woodlands.
The promotion will run across Pure Buttery Taste and Pure Sunflower SKUs, with updated packaging featuring a competition offering consumers the chance to win one of three UK cabin breaks*. This is alongside hundreds of additional prizes** that are synonymous with being outdoors and making the most of the summer, including:
- Woodfire Electric BBQs
- Pizza Ovens
- Picnic hampers
The activation, which will be live in market now until October 2026, has a simple entry mechanism through QR code on pack, to enable submitting details via the Pure website. This is designed to create standout at fixture and give shoppers an immediate reason to pick up the brand during the busy summer period.
Forest Holidays, a UK-based provider of self-catering cabin getaways, will support the campaign across its own channels, including social media and website content, helping to extend reach and bring the partnership to life beyond store.
The collaboration reflects Pureās principles of simple, plant-based ingredients and its association with nature-based, family-friendly occasions. By connecting the brand with outdoor experiences and time away, the campaign taps into increased interest in staycations1 and experiences during the summer months, building timely relevance with consumers.
āWith many families feeling the pinch, people are choosing to stay closer to home and make the most of the UKās natural abundance of nature. Our partnership with Forest Holidayās taps into this shift by offering a genuinely meaningful experience that will create family moments, while also bringing added value to the fixture.ā Caitlin Cannon, Programme Lead for Pure Dairy Free.