Kellanova is helping independent retailers get match-fit for the summer football season with a major new competition across Pringles and Cheez-It, by offering retailers the chance to win up to £25,000 – the biggest cash trade prize the brand has ever run.
Running across June and July, the promotion has been designed to support retailers during one of the biggest footfall and sales-driving moments in the snacking calendar. Football is already the second biggest trading period for Pringles after Christmas, and with a major summer of sport ahead, Kellanova is encouraging stores to build a fixture that caters to all matchday missions.
Under the mechanic, retailers who buy large sharing formats: Pringles 165g PMP and Cheez-It 120g PMP will be entered for the chance to win up to £10,000. Those who also stock the single-serve line-up: Pringles 70g PMP and Cheez-It 65g PMP taking their total to four qualifying SKUs, will be entered for the chance to win up to £25,000.
“Football is one of the biggest moments in the year for retailers to drive savoury snacking sales, and we want this promotion to feel genuinely worth backing," said Adam Goonajee, Activation Brand Manager at Kellanova.