Pricecheck Brand Partners has strengthened its health, beauty and personal care portfolio after being appointed the UK and Ireland distribution partner for Luxurious Personal Care (LPC).
Under the agreement, the Sheffield-based distributor will manage LPC's distribution across wholesale, regional accounts and independent retailers, expanding the availability of the supplier's portfolio of entry-level personal care brands.
LPC has built its presence in the UK market with a range of affordable personal care products featuring premium ingredients and distinctive packaging, and has become a regular exhibitor at major UK and European trade shows.
The partnership covers LPC's multi-category portfolio, including Gudlox haircare, Nulab personal care, TrueSmile oral care, My Little Miracle baby skincare, Hygie antibacterial hand sanitisers and La Vida Caribeña body mists.
Pricecheck said the agreement offers significant opportunities for category growth, supported by a pipeline of new product development and the rollout of multilingual packaging to support international expansion.
“Partnering with Luxurious Personal Care and bringing its fantastic brand portfolio to retailers is something that we're really excited to be a part of. LPC has done an exceptional job of creating high-quality, beautifully packaged products that deliver real value to everyday consumers,” Chris Roberts, business development director at Pricecheck, said.
“We have a deep knowledge and proud history of working in the health, beauty and personal care space. With our expertise and LPC's strong product range, we know that this partnership will produce immediate, long-lasting results across a wide range of retailers and sectors.”
Anthony Turner, head of global sales at Luxurious Personal Care, said Pricecheck's market expertise and customer relationships made it the right partner to support the company's next stage of growth.
“Pricecheck shares our ambition to grow brands the right way. From our first conversations, it was clear that they understood our vision and the potential of our portfolio. Their experience, relationships and international reach will allow us to accelerate growth while maintaining the high standards and customer service that have helped LPC build its reputation.
“This partnership is an exciting milestone for our business, and we're looking forward to working closely with the Pricecheck team to unlock new opportunities across existing and emerging markets.”