Pot Noodle, the UK’s number one Instant Hot Snack brand[1], is adding Priced Marked Packs (PMPs) to its line-up after successfully launching its Lost The Pot Noodle range last month.
The Roast Chicken and Curry PMPs launched into wholesale, convenience and independent stores on yesterday with an RRP of 99p (Monday,28th September).
The introduction of PMPs from Pot Noodle into these channels have been designed to make purchasing decisions easier for shoppers, giving retailers more opportunity to profit from the increasingly popular block noodle format now worth £75 million and growing at 18.2% YOY[2].
Traditionally, Pot Noodle has been the perfect on-the-go snack, however, the new format also aims to help busy families with a quick and easy dinner solution.
Lost The Pot Noodle range offers over 30% less saturated fat versus competitors[3] and available in three flavours including increasingly popular on and trendy Sweet Chilli.
Stuart Jeffrey, pot brand and snacking brands lead at Unilever UK&I: “The initial launch of Lost the Pot Noodle created a stir with its new block format, so we are really excited to offer retailers two popular flavours in PMPs.
"The new packs have been designed to attract even more shoppers through value perception, and in turn gain their trust. The range is easy to make and available in three super tasty flavours and we can’t wait to build on its success and give even more families the chance to enjoy oodles of noodle deliciousness.”
Notes:
[1] Nielsen Retail Measurement Service for the Mini Meals - Pots segment for the period ending 16/05/2020
[2] Nielsen Market Share: GB Total Coverage, Product Share: Mini, 2020
[3] Low in saturated fat – over 30% less sat fat vs competitors (compared to 44 similar products currently sold in the UK, January 2020)
