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Functional soft drinks brand Poppi partners with Love Island UK

Poppi Partners With Love Island UK

Functional soft drinks brand Poppi partners with Love Island UK

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Pooja Shrivastava
By Pooja ShrivastavaMay 29, 2026
Pooja Shrivastava
A passionate journalist with about a decade of experience, Pooja has developed a strong hold on the UK grocery retail sector. From exploring legislative changes, supply chain shifts, consumer buying habits, trends to retail crime, her work is driven by a deep belief in investigating, finding the truth and telling authentic unbiased stories. Be it convenience pathbreakers, wholesale trendsetters or Post Office Horizon scandal victims, Pooja has an equal flair for deciphering industries as well as human complexities. At Asian Trader, she aims to bridge the gap between policy, trade, and the shop floor, always keeping a finger on the pulse of what matters most to retailers.
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Poppi has been named the official soft drink partner for Love Island UK Series as the PepsiCo-backed soda brand taps into its growing UK community,

As the official soft drink partner for Love Island Series 13, poppi will keep Islanders refreshed with a regular rotation of fizzy favourites throughout the series, including Strawberry Lemon, Raspberry Rose, and Wild Berry.

Fans can also look forward to standout in-show moments during the run, exclusive and BTS content and a lot more that is sure to turn heads.

Following poppi's launch in the UK this year, this collaboration also taps into poppiā€™s growing UK community, especially Gen Z and young millennial audiences who are redefining what they want from their drinks: flavour-forward, aesthetically driven, and aligned with a better for you lifestyle.

Stephanie Herbert, Marketing Director Poppi UK, said, "This summer, poppi will be woven into the heart of villa life, fueling firepit chats, sun-soaked afternoons, and every iconic 'Iā€™ve got a text' moment.

"Designed to connect with a new generation of culturally plugged-in consumers, the partnership blends poppiā€™s bright, expressive personality with the unapologetic fun, fashion, and social currency of Love Island."

Poppiā€™s UK range includes Strawberry Lemon, Raspberry Rose, Wild Berry, Orange and Lemon Lime. Love Island Series 13 is set to launch on Monday 1 June at 9pm on ITV2 and ITVX.

Fans can expect further activity across its social channels throughout the season.

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