Plenish, a Carlsberg Britvic brand and the UK’s fastest-growing dairy alternatives brand, is expanding its Clean Protein range with the launch of its new Protein Oat Drink – the UK’s only high protein oat drink without oils or additives. Made with just four naturally sourced ingredients, the new launch offers consumers a simple and convenient way to add more protein to everyday food and drinks.
The new Clean Protein Oat Drink provides 10g of protein per serving, and has a complete amino acid profile, while maintaining the creamy taste and texture consumers expect from Plenish’s oat products.
The launch responds to the continued growth of the plant‑based protein market which is projected to reach roughly $35 billion by 2030, and the 28 per cent of UK shoppers who are actively increasing their protein intake.
“We know today’s consumers are increasingly looking for easy ways to add more protein to their diets without having to completely change what they are eating or drinking, so we wanted to create something that fits naturally into everyday routines,” said Russell Goldman, Managing Director of Breakthrough Brands at Carlsberg Britvic.