Plants, a UK-based health-food brand and business set up by Deliciously Ella founder Ella Mills, has acquired the Allplants assets from administration.
According to a statement signed off my Mills and her husband Matthew, Plants has bought Allplants “name and associated brand assets”.
London-based Allplants was put into the hands of advisory firm Interpath in November, resulting in 65 staff losing their jobs.
At the time, Interpath said, “In common with a number of other companies across the plant-based food sector, the company had faced trading headwinds in recent years, including rising food, transport and energy costs and the impact of fragile consumer confidence in the wake of the cost-of-living crisis.
“After a period of sustained losses, the directors sought to explore their strategic options, including exploring the possibility of a sale or refinancing. However, when a solvent solution could not be found, they took the difficult decision to seek the appointment of administrators.”
Financial terms of the asset transfer to Plants have not been disclosed.
In the same statement, Natasha Harbinson, a director at Interpath who led the transaction, said, “The Allplants brand had grown to become synonymous with ethically-produced, healthy, plant-based nutrition, so we’re pleased to have concluded this transaction which will enable it to continue under the direction of the experienced Plants’ team.”
Founded in 2016 by Jonathan Petrides, Allplants produced frozen vegan meals, mainly sold online but also in select independent retailers.
Plants, meanwhile, offers pasta, pasta sauces and salad dressings, which are selectively sold in Waitrose and online with Ocado..
“We will bring together Plants and Allplants to create something truly special - a new, natural, plant-based powerhouse,” the Mills duo said.
“We have long admired the Allplants brand, and the brand name has remarkable consumer awareness across the UK.
“We are pleased to have signed an agreement to specifically acquire the brand name and associated brand assets, and we’re so excited to build an exciting future for this brand with such enormous promise.”
The Mills family no longer owns Deliciously Ella. It was sold in September to the Hero Group, a Swiss manufacturer of health-focused baby foods, snack bars and spreads, for an undisclosed sum, but Mills remains its CEO.
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