Plenish’s brand refresh and premium new packaging will be launched in partnership with Gill, to bring her culinary expertise and showcase to consumers how to champion the best ingredients in everyday vegan baking.
With one in three Britons drinking plant-based milks (Mintel 2021), Plenish wants to show just how easy it is to incorporate their great taste, natural and quality milks into delicious recipes. Gill, who uses Plenish’s organic plant-based milk range to create simple and moreish vegan desserts, will be sharing her key tips for consumers to follow along and recreate.
"I'm all about using the best ingredients you can get your hands on - and so are Plenish - so it was only natural to collaborate on a series of simply delicious recipes. You can do so much more with plant-based milks in your home cooking," Ravneet Gill, brand ambassador of Plenish, said.
Plenish’s plant-based milks range use just three natural ingredients with never any oils, gums or flavourings. Gill’s recipes will be inspired by the simplicity of the Plenish milks for a ‘Less is Moreish’ approach and will be available for everyone to enjoy across the Plenish website, social channels and Gill’s social channels.
Kara Rosen, founder of Plenish, said: “We’re delighted to be collaborating with Ravneet Gill to introduce millions of people to the new look Plenish. Ravneet is a long-time fan of the brand and she shares our belief that the best recipes are made using the finest ingredients – if you’ve got those, you don’t need much more. We hope these amazing recipes will show everyone how doing something good for yourself and the planet can be simply delicious!”
Plenish is the UK’s first carbon negative drinks brand to be certified by the UN Climate Neutral Now initiative. The packaging has now shifted to an indulgent and premium aesthetic, but the same great taste remains and all bottles remain recyclable and made with 100% recycled materials.
In 2021, Plenish was acquired by Britvic, joining the soft drink company's portfolio of market-leading brands and strengthening the group’s offering in the fast-growing plant-based segment.
For more information, please visit https://www.plenishdrinks.com/
