Global snacking company pladis has unveiled the McVitie’s festive line-up for 2025. This year’s collection includes the return of long-loved Christmas assortments such as Victoria and Family Circle, alongside new additions.
pladis is giving festive gifting a nostalgic twist this year with the launch of the first-ever McVitie’s Penguin Selection Box, offering families a playful, chocolate biscuit alternative to the usual chocolate bar selections. The colourful cardboard box is packed with six delicious Penguin treats: two Penguin Milk Chocolate Original bars; one Penguin Mint; one Penguin Orange; one Penguin & Friends Cocoa & Orange Biscuits, and one Penguin & Friends Cocoa Biscuits. The box comes in bright seasonal packaging featuring the iconic Penguin jokes, along with a maze and word search on the back, offering even more value for families looking for festive fun beyond the treats inside.
Penguin is bought by one in four UK households, and is worth £37.6M RSV, growing at +20 per cent year-on-year, so Penguin Selection Box is the perfect way to grow the brand’s fun and family charm over the festive period.
“Nostalgia and novelty are at the heart of Christmas gifting, and McVitie’s Penguin is a brand that resonates across generations,” says Emma Johnson, Seasonal Brand Manager, pladis UK&I. “This selection box is not only a treat, but an experience – perfect for family shoppers seeking something a little different from the standard chocolate bar packs. Penguins are a beloved symbol of winter wonder, making McVitie’s Penguin the perfect brand to embrace the snowy season and spread festive cheer!”
pladis is also bringing back the much-loved Flipz Gingerbread Pretzels in a bigger 150g sharing bag. Building on the brand’s winning combination of sweet, salty and crunchy, the limited-edition flavour taps into the season’s most sought-after taste. Gingerbread is among the fastest growing seasonal flavours, with double-digit growth in new product launches across Autumn and Winter.
Flipz, now worth £17.6m RSV and growing at +24.1 per cent year-on-year, has become a firm favourite for younger snackers looking for bold flavours and textural excitement. “Flipz is all about delivering a playful balance of sweet and salty with a crunch that keeps people coming back for more,” adds Emma. “The gingerbread flavour not only taps into a top seasonal trend, but our larger 150g bag means there’s even more to enjoy – whether it’s shared around or saved for cosy nights in.”
The Penguin Selection Box (RRP £2.50)
Flipz Gingerbread Pretzels 150g (RRP £2.25)
pladis Christmas 2025 Sweet Range
McVitie’s Gingerbread Flavour Milk Chocolate Digestives
McVitie’s Gingerbread Flavour Milk Chocolate Digestives was a standout success in 2024 when it was brought back with an extra-chocolatey recipe, ensuring each bite was even more indulgent. These Gingerbread Flavour Milk Chocolate Digestives are back to tempt shoppers seeking fun, festive flavours in the biscuit aisle.
McVitie’s White Digestives
Last year pladis captured the attention of sweet biscuit buyers and shoppers looking for festive-themed treats with a seasonal redesign of one of its most popular biscuits: McVitie’s White Digestives. The consumer favourite was given an eye-catching seasonal makeover featuring snowflakes, holly and smiling snowmen.
McVitie’s Victoria
No Christmas is complete without McVitie’s Victoria, the nation’s go-to premium biscuit assortment. This luxurious selection has once again proven its dominance and features a delicious variety of extra-chocolatey biscuits, making it the ultimate festive indulgence – perfect for stocking up for the season or hosting Christmas get-togethers.
McVitie’s Victoria Chocolate Creations
For those looking to indulge themselves, or gift something truly special, McVitie’s Victoria Chocolate Creations is the perfect choice. This deluxe assortment, featuring a mix of fully coated white, milk and dark chocolate biscuits, is the ideal luxury collection for those looking to make a lasting impression, and is a top choice for shoppers seeking premium options.
McVitie’s Family Circle
As the UK’s favourite everyday biscuit assortment, McVitie’s Family Circle classic collection features 10 varieties of biscuit to cater for every member of the family. It has a loyal fanbase and is a must-have for the festive season, particularly as savvy shoppers continue to seek great value treats from trusted household-name brands.
McVitie’s Jaffa Tree
After its successful debut in 2023, the McVitie’s Jaffa Tree is a delightful tree-shaped carton filled with a selection of three Jaffa Jonuts and three Original Jaffa Cake Snack Packs. Its unique packaging and irresistible contents ensure the Jaffa Tree is perfect for gifting and sharing, adding a touch of fun to any festive occasion.
McVitie’s Jaffa Pole
Featuring a craft activity for all the family, the McVitie’s Jaffa Pole is ready to tempt shoppers seeking novel treats to add some festive fun to the Christmas run-up. The interactive packs feature a special ‘Santa Stop Here’ sign activity. Each pole contains 40 Original Jaffa Cakes, making it the perfect stocking filler or party favour to delight Jaffanatics of all ages.