Hydration brand Phizz is looking to extend the hydration category beyond its traditional summer peak, with the expansion of its Daily Immune+ range. The new Strawberry variant, landing in retailers nationwide throughout August and September, builds on the success of Daily Immune+ Orange, connecting hydration with immune support.
With hydration being the fastest-growing category in wellness, Phizz sees an opportunity to extend its relevance into the colder months, when consumers are increasingly focused on proactive immune support solutions. Hydration plays an important role in maintaining the body’s natural protective barriers, including those in the nose and throat, which form part of the immune system’s first line of defence. Daily Immune+ was developed around that connection, combining Phizz’s 3x faster hydration and key electrolytes with a comprehensive immune-supporting multivitamin, including vitamins C & D, iron, zinc and selenium. The result is one simple daily habit to help you stay resilient.
"The launch builds on the strong early performance of Daily Immune+ Orange, which Phizz launched in August last year,” said Co-Founder and Head of Product Development, Dr Paul Anastasiades.
Dan Cray, Phizz Co-Founder added: “The hydration category has grown by 118 per cent year-on-year, but it remains heavily summer-led, while growth in immunity has slowed to just 3.9 per cent. We believe there’s a significant opportunity to bring that momentum and innovation into the colder months”.