This August, hydration enhancer brand Phizz is adding a new premium range to its growing product portfolio. Phizz Daily Immune+ offers hydration-focused immune support. Packed with vitamins D, B6, C, A and E, plus other key minerals it delivers proactive, daily support to help your immune system fight infection and keep you healthy and resilient - before any issues arise. Launching in a refreshing Orange flavour, the NPD will be rolling out to independents via wholesalers including CLF and Pharmaplace from 1 September.
The brand’s first foray into a proactive immunity product offering is the first of its kind to market. Boasting a combination of science-led hydration with powerful immune-supporting nutrients, Immune+ will help keep you fighting fit. With a formula that hydrates you 3x faster than water alone and supports your immune defences with vitamins C and D, iron, zinc and selenium the new daily essential is set to help you stay well, keep your body in balance and your defences strong.
“Proactive immune support starts with hydration, it’s your first line of defence,” said founder Dan Cray. “When you’re well-hydrated, your body keeps a healthy barrier that helps block germs. If you’re dehydrated, that barrier weakens - making it easier for bacteria to get in. That’s why Phizz tackles hydration first, by tapping into the power of the sodium-glucose co- transporter to hydrate 3x faster than water alone.”
The launch follows consumer research conducted by Phizz, that shows that whilst 88.5 per cent of people proactively look after their health throughout the year, to ensure they are protected over the winter, 53 per cent wait until they are ill to take health supplements. It revealed that 92 per cent of consumers would love a product that brings hydration and immunity-support together, with 86 per cent likely to purchase Immune+.
“Along with the hydration first focus, Phizz Daily Immune+ contains 19 high-quality vitamins and minerals, covering everything from energy release, nerve, brain and muscle physiology, to immune function and nutrient absorption,” Cray adds. “With key micronutrients that contribute to normal cognitive function and help overcome tiredness and fatigue Phizz Daily Immune+ is our new wellness superstar, keeping your mind and body at its best and preventing you feeling run down. Our unique formula also contains powerful antioxidant molecules that combat the harmful effects of free radicals and provide an additional immune boost. The addition of Vitamin D plays a vital role in regulating immune response and helping the body fight infections. With limited sunshine in the UK, it’s important to keep these levels topped up all-year-round, too”.
Suitable for Vegetarians, the effervescent tablets are informed sport tested and trusted by athletes, ensuring the highest purity standards – RRP: £9.50 / 20 effervescent Tablets, 84g