New vitamin brand Heyoo has launched to retailers today, 16 November, offering supplements for the grab-and-go generation and available nationwide in Booker Retail Partners.
Heyoo’s competitively-priced range of supplements is designed for impulse purchases and would be best displayed at checkout for retailers responding to current consumer demands.
From November, Londis and Budgens are stocking Heyoo Vitamins in their stores
nationwide, while vitamins are in demand like never before:
• Vitamins in the UK are worth close to £0.5bn, with +9.1 per cent more vitamins sold (value) and forecast to continue growing*
• The pandemic has put a spotlight on health and led to a dramatic increase in
demand for Vitamin C and Multivitamins
• 24 per cent of vitamin and mineral supplements consumers have increased their usage
since the pandemic began*
Heyoo’s range of accessible and affordable vitamins includes:
• Mastermind Multivitamins – helps boost immunity and normal cognitive function
• Busybee Multivitamins effervescent tablets – helps boost immunity and energy
• Sleepyhead High Dose Vitamin C effervescent tablets – helps boost immunity and
reduce daily fatigue
Heyoo is a family startup, bringing together the medical, business and accounting skills of
sibling trio, Kashyap R. Karia, Dr Jahnvi Karia and Vyoma Karia. What started as an idea three years ago has become the products on the shelves today.
“Inspired by our family’s healthcare background, my sisters and I were driven to create a
positive health brand - something more accessible, more affordable and more relevant than
ever! We’re passionate about breaking down the gobbledygook to bring people immunityboosting vitamin supplements to fit in and complement with their lifestyle," says Managing Director, Kashyap R. Karia says. "Quite simply, Heyoo promises great quality vitamins, at great prices and is therefore a no-brainer for retailers wanting to offer customers a product designed for now. The launch today is only the beginning. We’re already planning further exciting product extensions so watch this space!”
Throughout November Booker Retail Partners has an introductory offer of 50 per cent POR with RRP of £3.49
*Source: Mintel, September 2020
