Pernod Ricard UK has confirmed that ward-winning sales agency McCurrach as its new field sales partner in grocery and convenience.
The alcohol producer will deploy a mixture of agile resources throughout the year, utilising McCurrach’s EPOS analytics tool, DART, to operate data led campaigns.
A brand-new permanent convenience team will also be developed covering 1,800 stores.
James Middleton, field sales director at Pernod Ricard UK, comments: “Pernod Ricard UK chose McCurrach as our off-trade agency partner following a thorough selection process.
“We were impressed with the agility of the McCurrach model in Grocery and in-depth knowledge of the Convenience sector. We look forward to working closely to drive our off-trade business together.”
McCurrach Group CEO, Jill Ross, added: “I am delighted to announce our new partnership with Pernod Ricard UK. Partnering with one of the biggest alcohol manufacturers and distributors in the world is an exciting prospect for McCurrach, not just because of our shared values, but because it will see us deploy all of our grocery and convenience service propositions in a model tailored for Pernod Ricard UK.
“We are proud to have won a very competitive process, demonstrating the strength of our proposition, vision and operation, and I am looking forward to a long partnership, selling more for Pernod Ricard UK.”