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PerfectTed: Matcha brand’s sales go parabolic

​PerfectTed Matcha Latte White Chocolate variant

PerfectTed Matcha Latte White Chocolate variant

Photo: Handout

PerfectTed is the UK's No.1 matcha brand and the fastest-growing tea brand in the country, up 494 per cent in value sales - and the momentum is showing no signs of slowing.

At the heart of the range sit two hero RTD formats built for the modern convenience shopper. The Matcha Energy drinks deliver 80mg of natural caffeine from premium ceremonial grade matcha.


Available in four bold flavours - Juicy Peach, Very Cherry, Strawberry and Lemon Lime - all in a 250ml slim can, perfect for the chilled fixture.

Alongside them, the Matcha Latte range brings café-quality matcha to the ready-to drink space. Original and Vanilla deliver that signature creamy matcha hit, while Blueberry and Strawberry offer a fruitier take - all in a 250ml format. The White Chocolate Protein Matcha Latte adds 18g of protein, squarely targeting the performance-nutrition consumer. Every recipe is built around real matcha.

Stocked in 30,000+ stores globally and active across 50+ markets, PerfectTed is a proven performer and a must-stock for any retailer looking to lead the better-energy category.