PepsiCo launches two new direct-to-consumer websites

PepsiCo has launched two new websites, PantryShop.com and Snacks.com, to deliver its products directly to consumers in the US.

The food and beverage major said the new online channels are part of its effort to become a company that is “laser focused on meeting consumer needs and winning in the marketplace.”

“In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love,” Gibu Thomas, senior vice president at head of ecommerce at PepsiCo, added.

PantryShop.com offers specialized bundles containing pantry favorites from brands like Quaker, Gatorade, SunChips and Tropicana. The multi-product pantry kits are priced at $29.95 and $49.95.

Snacks.com has more than 100 of Frito-Lay products from a variety of brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. PepsiCo said it will add new items in the coming months as the site is customized to meet consumer preferences.