To mark Bestway’s 50th anniversary, PepsiCo is launching an exclusive limited-edition Walkers mixed case containing some of its most popular flavours, available only via Bestway depots nationwide and online. The celebratory case brings together some of the popular crisp flavours from nation’s favourite crisp brand – Ready Salted, Cheese & Onion, Pickled Onion, and BBQ Sauce – in a single case for the first time, while helping retailers tap into the growing popularity of price-marked packs.
Retailers will have the chance to stock up on a mixed case from August and will also have the chance to win £50* to spend in Bestway depots. The activity reinforces PepsiCo’s commitment to supporting its wholesale partners and retailers alike. All four PMP flavours make up Walkers’ core range recommendation, packaging these up together gives stores the chance to trial Pickled Onion and BBQ Sauce with shoppers who may not have tried them before, without the commitment of purchasing a full case.
The mixed cases contain 24x70g bags with a £1.35 RRP price mark. Half of shoppers say they’re more likely to visit stores with strong PMP ranges, so by bringing together a range of classic flavours in a PMP format, PepsiCo is making it easier for independent retailers to meet that demand and maximise sales.
“We’re proud to celebrate half a century of working together as part of Bestway’s 50th anniversary celebrations, it made sense to mark the milestone with something a little bit different,” said Ed Merrett, Wholesale Controller at PepsiCo. “This exclusive mixed case offers Bestway a point of difference but offers something new to our retail customers too.
“The wholesale and convenience channel remains a key priority for us, and by bringing together some of our most popular flavours in one case, we are tapping into the strength of the Walkers brand and the appeal of PMPs. We know PMPs are a popular format and that great taste is a key driver for shoppers in choosing their snacks. BBQ Sauce and Pickled Onion have loyal fans, but there is room for growth by driving further trial of these fantastic flavours. Our mixed case, exclusive to Bestway, is one way to do just that.”
Commenting on the partnership, Kenton Burchell, Bestway Group Trading Director says, “As part of our ongoing 50th anniversary celebrations, we are excited about this exclusive Walkers mixed case landing in depots. It is something totally unique that we’re confident will get our retail partners excited, help them drive sales, and give them the chance to earn rewards too. We’ve worked closely with PepsiCo throughout our longstanding partnership to engage and support retailers with fresh ideas to drive sales and profit, and this launch is yet another fantastic example of this.”
The limited-edition PMP case will be available from August in Bestway depots, while stocks remain.
Case size: (24 x 70g PMP)
Quantity: x6 Ready Salted, x6 Pickled Onion, x6 BBQ Sauce, x6 Cheese & Onion
PMP: £1.35 RRP
Duration: From August, till stock lasts.
*Short T&Cs: Retail businesses that are members of Bestway Wholesale only. GB 18+. Opens 00:00 on 1.7.25, closes 23:59 31.8.25. Internet access and/or mobile phone able to scan QR code required for entry. Purchase necessary. To enter, purchase 1x The Walkers Bestway Birthday Box Limited Edition case featuring x 6 of each of the following flavours; Walkers Cheese & Onion 70g, Walkers Ready Salted 70g, Walkers BBQ 70g, Walkers Pickled Onion 70g, from Bestway instore or online during the Promotional Period, then scan QR code or go to walkersbestwaybox.com, enter your full name, business name, business postcode, email address and mobile phone number. 10x winners randomly drawn each receive a £50 Bestway Depot credit valid for use until 31.12.25. Max 1x entry per retail business. Prize will be credited to the registered Bestway account of the retail business named on invoice by 31.10.25. Promoter: Walkers Snacks Limited. Full T&Cs & entry at walkersbestwaybirthdaybox.com.