Employee-owned wholesaler Parfetts hosted its largest promotional event of the year, running from July 6 to 12 across all eight of its UK depots.
Now in its fourth year, Parfest is a week-long celebration of the cash and carry sector, combining promotional deals with music, food, competitions, and a festival atmosphere that brings thousands of customers through the doors.
The week featured over 1,000 deals across all categories, delivering notable margins for retailers alongside a festival of fun activations. The event was the largest to date, with over 500 brand activations across depots nationwide, attracting a record footfall of over 12,000 retailers.
Guy Swindell, joint managing director at Parfetts, said: “Parfest is an opportunity to celebrate everything great about our industry while giving our customers access to incredible margin-boosting deals.
"The whole event demonstrated what happens when retailers, suppliers, and our depot teams come together; it was phenomenal."
Supplier partners supported the event with hundreds of in-depot activations, new product development showcases, and face-to-face support for retailers. It was an opportunity for them to discuss the needs of retailers in detail.
Noel Robinson, joint managing director, added: “Our suppliers played a huge part in making the day unforgettable.
"Their energy, campaigns, and commitment to engaging directly with customers helped drive sky-high sales and made Parfest 2025 one of our most successful yet.”
Operating from depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport, Parfetts continues to blend its employee-owned ethos with innovative customer engagement, demonstrating why Parfest is fast becoming the industry’s unmissable summer event.
Parfetts is opening its ninth UK depot in Southampton later this summer.
The 113,000 sq ft site will expand the company’s national footprint and support retailers across the South Coast and Greater London, while offering local job seekers the unique benefits of working for an employee-owned business in the growing wholesale sector.
The new depot will also strengthen Parfetts network of convenience fascias, including Go Local, Go Local Extra, The Local, and Shop & Go.