Wholesaler Parfetts is stepping up its push into own-label medicines with the launch of Go Local Paracetamol Tablets, following the successful debut of its Go Local Ibuprofen line in January.
Available in 16-pack tablets, the new SKU is positioned to give retailers industry-leading returns, with a POR of 62.1% at a £1.00 RRP, which is more than double the average achieved on branded equivalents. The late summer rollout is designed to ensure strong availability ahead of the peak winter medicines season.
The tablets come in shelf-ready trays with sleek branded packaging and blister packs, giving them the look and feel of a branded product. Parfetts say shoppers will find real value without any compromise on medicinal content.
The move reflects Parfetts’ growing ambitions in own label. Its range has now surpassed 250 lines, accounting for 22% of total sales, and has a pipeline of more than 35 new products scheduled for 2025 across impulse, grocery, and bakery categories.
Cheryl Hope, trading director at Parfetts, said, “The team at Parfetts worked hard to ensure there is no compromise in quality across our full range.
"From wine to baked beans, everything is tested, and we invest in working with the best possible producers. We want consumers to keep coming back for more.
“Own label is a key factor in increasing basket spend, and with products like our new paracetamol, we’re giving retailers the tools to boost margins and offer real value to their shoppers.
"This is just the beginning of our drive to expand the Go Local medicines category, ensuring retailers have a compelling own-label offer to rival the brands and meet shopper demand.”