Parfetts has launched its biggest-ever Parfest, with more than 700 high-margin deals, hundreds of supplier activations and festival-style entertainment designed to help independent retailers boost profits this summer.
Running from 5 July to 11 July, the employee-owned wholesaler's flagship promotional event is taking place across all nine depots for the first time, following the opening of its Southampton site. Retailers can take advantage of exclusive deals across every major category while meeting suppliers, discovering new products and accessing advice to help grow sales.
This year's Parfest features more supplier support than ever before, with over 400 supplier activations planned throughout the week. Retailers can also enjoy free food, live entertainment, competitions and giveaways as part of the event, creating what Parfetts says is its biggest celebration of wholesale to date.
The event will also see the official launch of Spirit Republic, Parfetts' first Own Brand spirits range. The new range has been developed to give independent retailers stronger margins across key take-home alcohol categories and will be available for customers to explore throughout the week.
Guy Swindell, joint managing director of Parfetts, said: "Parfest has become one of the highlights of the wholesale calendar because it combines outstanding deals with the opportunity for retailers to spend quality time with our supplier partners.
"Every year we invest more to make the event bigger and better. This year we have expanded across all nine depots for the first time, with more supplier activations, promotions, entertainment and opportunities for retailers to find products and ideas that will help grow their businesses."
In addition to promotional offers, suppliers will showcase new products and offer category advice throughout the week, giving retailers the chance to discuss ranging, merchandising, and new product development face-to-face.
Parfest showcases Parfetts' employee-owned culture, with colleagues across the business taking part in themed activities, competitions and fundraising throughout the week, helping create the festival atmosphere that has made the event a fixture in the independent retail calendar.
The wholesaler expects this year's event to attract its highest-ever attendance, building on the success of previous Parfests and reinforcing its commitment to supporting independent retailers through competitive pricing and supplier collaboration.
Parfetts launches largest ever promotional week-long event
Parfetts has launched its biggest promotional event to date, giving independent retailers access to exclusive deals and supplier-backed offers.
Parfetts
By Pooja ShrivastavaJul 06, 2026
Pooja Shrivastava
A passionate journalist with about a decade of experience, Pooja has developed a strong hold on the UK grocery retail sector. From exploring legislative changes, supply chain shifts, consumer buying habits, trends to retail crime, her work is driven by a deep belief in investigating, finding the truth and telling authentic unbiased stories.
Be it convenience pathbreakers, wholesale trendsetters or Post Office Horizon scandal victims, Pooja has an equal flair for deciphering industries as well as human complexities. At Asian Trader, she aims to bridge the gap between policy, trade, and the shop floor, always keeping a finger on the pulse of what matters most to retailers.