One Stop’s summer campaign is now live across its estate, with a strong focus on sports ahead of this year’s summer of sport through price cuts and prizes for customers.
Along with a range of price cuts for food and drink to boost sales during the competition, the convenience retailer is offering customers the chance to win prizes from a pool worth more than £8,000.
Alongside this, the Tesco-owned convenience retailer has invested in its weekly deals for the summer across the soft drinks and beer categories. There will also be longer-running offers for the summer months across the snacks and confectionery categories.
To keep customer engagement high throughout the campaign, there will be a new, sports-related game hosted on One Stop’s website every three weeks, with the last game finishing on 21st July.
Prizes include a London break with a tour of Wembley Stadium, a garden cinema bundle, an annual attraction family pass, and a trip to New York.
“We understand that customers are looking for great-value deals alongside experiences that feel rewarding and relevant, particularly this summer with one of sports’ biggest events due to start in June,” commented Nigel Prendergast, Head of Customer and Business Support.
“By pairing strong weekly promotions with interactive digital games and standout prizes, we’re not only driving engagement and footfall but also creating memorable moments that build loyalty over time.”
One Stop’s summer weekly deals including cutting the prices of various products over the summer months. For example a Carlsberg 440ml 18-pack is currently £11 rather than the usual £13.50.
One Stop’s summer campaign will be supported with upweighted social and digital activity, on platforms such as Facebook, Instagram, TikTok and Nextdoor, where the convenience retailer has a following of more than 90,000.
Meanwhile, the convenience retailer has expanded its summer meal deal proposition, adding a range of ice lollies and ice creams to its offering.