Convenience retailer One Stop has been announced as Women’s Rugby World Cup Official Convenience Store Partner ahead of what promises to be the biggest celebration of women’s rugby in history.
The eight-week campaign will see One Stop collaborate with wider official RWC 2025 partners including Asahi, Volvic and Unilever, offering exclusive product promotions and activations in store.
As part of the sponsorship, alongside official point of sale such as branded barkers, bunting and posters, official tournament merchandise will be available from 22 July in over 1,000 One Stop stores nationwide and online. Customers can pick up a Women’s RWC Water Bottle for £3.50, Women’s RWC Keyring for £2.00, Women’s RWC Pen for £1.50, Women’s RWC Pin Badge for £1.50 and Women’s RWC Shopping Bag £2.50. Profits from the sale of these products will support with promoting and supporting women’s rugby.
Corie Eldred, Head of Retail Operations at One Stop said: “We’re proud to partner with Women’s Rugby World Cup 2025 and play a role in bringing the tournament to communities across the UK. With stores throughout the country, we’re perfectly matched to support the most accessible and inclusive Women’s Rugby World Cup to date.”
Via it’s digital channels, One Stop will also be offering customers the unique opportunity to win match tickets and stadium tours, making it the go-to convenience store for fans gearing up for the tournament.
Running from 22 August to 27 September, Women’s Rugby World Cup 2025 will feature 16 of the world’s best teams competing across eight iconic host cities throughout England.
Sarah Massey, Managing Director of Women’s Rugby World Cup 2025, said: “We are delighted to be working with One Stop to deliver our range of official Women’s Rugby World Cup merchandise. With a national footprint and local reach, One Stop is uniquely positioned to connect fans across England to the excitement of the tournament.”