HEINEKEN UK is launching a brand-new flavour from its premium cider brand, Old Mout Cider. Old Mout Cider Spiced Clementine & Cranberry is a four per cent ABV limited-edition winter flavour designed to bring a fresh seasonal proposition to cider shoppers and drive purchase throughout the autumn and winter months.
Rolling out from 7 September in 10x330ml and 12x500ml multipacks, and available until February 2027, Old Mout Cider Spiced Clementine & Cranberry will be available through major wholesalers, and to the convenience channel.
Commanding a 2.5 per cent share of the total cider category, Old Mout Cider’s new flavour blends citrusy clementine and crisp cranberry with warming spiced notes to deliver a cosy and uplifting taste experience during the colder months. Suitable for a variety of occasions, it can be enjoyed served over ice or gently warmed, offering shoppers a distinctive alternative to traditional summer fruit ciders, and the option of a mulled cider serve to enjoy at home.
The new launch presents retailers with an opportunity to refresh the flavoured cider category and extend its relevance beyond peak summer trading with a novel flavour combination.
"With Old Mout Cider Spiced Clementine & Cranberry, we wanted to tap into a unique flavour profile which will drive additional demand throughout the autumn and winter months, beyond its traditional summer drinking occasions," said Ieuan Evans, Senior Brand Manager of Old Mout Cider.
Old Mout Cider Spiced Clementine & Cranberry will be supported by a consumer-facing social media and influencer campaign running from September to December 2026 across Meta and TikTok, directly targeting Gen Z and Millennials. Designed to drive awareness, the activity will help keep the brand front of mind for shoppers ahead of store visits, supporting visibility at shelf and helping retailers maximise sales of the limited-edition variant during a key trading period.