OCB papers is driving its on-shelf appeal by rolling out a pack refresh across its full range of cigarette papers. The modernised designs bring the range closer together, enabling clearer product differentiation and brand recognition, allowing roll-your-own shoppers to easily navigate which product suits their needs.
The OCB range comprises Premium, Virgin, Organic Hemp, Ultimate and Rice Papers, available in both Slim and Slim & Tips variants. Whilst the packaging has changed, you’ll still find the high-quality rolling paper you know and trust, made with the same care, sustainable materials, and dedication to innovation.
“It’s an exciting evolution for OCB. As we have continued to innovate with the brand, it’s created a perfect opportunity to bring the new and existing products together with a strong packaging refresh, that makes the whole range stand out,” said Gavin Anderson, Sales & Marketing Director at Republic Technologies UK.
“The new designs are modern, fresh and bold, highlighting core elements of the products whilst keeping the same OCB, that shoppers know and trust, front and centre. We’d advise retailers to stock the full range to cater for a variety of shoppers and maximise category sales uplift. PoS is also available for retailers to further drive awareness in-store. Contact enquiries@republictechnologies.co.uk to get yours.”