JTI (Japan Tobacco International) UK has expanded its successful Nordic Spirit range with the introduction of three on-trend flavour variants designed to elevate the consumer experience and cater to the growing demand for berry and tropical flavours. With Nordic Spirit already delivering £4.5m in value sales each month, retailers should stock up now on the new flavours to make the most of this profit opportunity.
Available now for independent retailers and symbol groups, the new “Raspberry”, “Tropical Mix” and “Forrest Berries” flavours feature a quicker and stronger flavour release, alongside increased moisture content. The packaging and pouch size has also been changed to be more convenient for the user.
Retailers can purchase the new Nordic Spirit flavours through wholesalers or via the JTI360 website.
Research shows that nicotine pouch consumers are seeking a greater flavour choice, in particular berry and tropical flavours. With the pouch market continuing to grow, Nordic Spirit’s latest offering combines stronger and more instant flavours to provide consumers with a superior pouch experience.
"Consumers in this space are seeking bolder flavour experiences and greater variety from nicotine pouches,” said Bruce Terry, Portfolio Brand Manager at JTI UK. “That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavours.
"With enhanced taste profiles and a more impactful sensory experience, our new variants are set to excite the category, creating a valuable opportunity for retailers to drive sales and maximise profitability."
