Nomadic, the convenience food brand, is kick-starting an entirely new category in chilled snacking with the launch of its Yogurt & Oat Bar.
The 28g bar, a soft oat base topped with creamy yogurt and encased in a dark chocolate layer, is the first chilled bar of its kind in the UK.
Such bars have long been a staple of chiller cabinets on mainland Europe, but it’s America where they have recently become a huge hit amongst consumers looking for a tasty, yet healthier, snack. Led by the multi-million dollar brand “Clio”, yogurt bars have quickly become a common sight in US chillers, with people often also opting for them as an alternative to a pudding.
Nomadic’s launch follows extensive consumer research here, as well as a fact-finding mission to key American markets for such products, including Chicago and Los Angeles.
Described by Nomadic as “dessert in a bar and a lighter take on indulgence”, the Yogurt & Oat Bar only contains 134 calories, with the yogurt packed with gut-healthy live cultures.