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Nisa's MADL launches largest Heart of the Community Awards ever

Nisa's MADL launches largest Heart of the Community Awards ever

Nisa’s Making a Difference Locally (MADL) charity has launched its largest Heart of the Community Awards round ever with £250,000 available for "stronger communities" initiatives.

The fund aims to empower local charities and not-for-profit causes working tirelessly to make a positive impact.


The theme for Round 9 is "stronger communities" which reflects MADL's commitment to helping communities tackle pressing local issues and build brighter futures.

Applications are welcome from groups addressing a wide variety of challenges with an emphasis on youth groups which support cost of living pressures, social mobility, mental health and wellbeing, inequalities of ageing, breaking down barriers, creating fairer futures, levelling up communities and those implementing innovative community solutions.

Donations of up to £5,000 will be awarded to deserving causes, acting as a catalyst for change, championing equality and strengthening the social fabric of communities throughout the UK.

All charities and not-for-profit initiatives are encouraged to apply; however, a preference will be given to young people with two thirds of this age group feeling disadvantaged due to recent economic pressures. Reports and photos will be requested throughout the projects, with payments split into two.

“We are incredibly proud to launch this ground-breaking round of the Heart of the Community awards,” said Kate Carroll, head of charity at Nisa. “Since 2020, the Heart of the Community initiative has provided over £1 million in donations, and we’re excited to continue supporting the incredible work happening at the grassroots level.”

Applications for the Heart of the Community awards can be made directly through local Nisa retailers. Interested causes should visit their nearest Nisa store for details and to begin the application process.

Interested causes can also reach out to the MADL team for assistance by email: makingadifference@nisaretail.com.

The deadline to make an application is Tuesday, 17 September 2024.

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