Bagel brand New York Bakery is rolling out pre-sliced bagels and refreshed packaging across its range, responding to shopper demand for greater convenience while strengthening standout in the bakery aisle.
The change comes as shoppers seek out quicker, more versatile options across breakfast, lunch and snacking occasions, with two in three saying they would prefer their bagels pre-sliced. The format also supports easier portioning and freezing, giving shoppers greater convenience while helping households reduce food waste.
All New York Bakery bagels will continue to be made using the brand’s authentic method – boiled and then stone baked – maintaining the signature soft and chewy texture and New York-style flavour shoppers know and love.
Alongside the sliced format, New York Bakery is introducing a new packaging design across the range, helping retailers drive standout at fixture, improve ease of shop and communicate key product benefits more clearly.
The refreshed packs feature brighter colours and clearer flavour differentiation, while more prominent benefit-led messaging brings relevant nutritional claims, including low-fat and high-fibre credentials, alongside freezer-friendly guidance.