Bagel brand New York Bakery is returning to TV and BVOD. The relaunch of its “Bakes You There” campaign will run from 2February until 14 April alongside popular programming, including ITV2, E4, Film4 and Sky News, delivering more than 31 million impressions.
“Following the strong performance of our 2025 activity, which drove meaningful in-store engagement and strengthened brand visibility, we’re delighted to return with ‘Bakes You There’ for a second year in 2026,” said Claire Kong, Marketing Director. “As the UK’s number one bagel brand, we remain committed to investing in activity that drives awareness at scale and keeps New York Bakery front of mind with shoppers.
The campaign highlights the brand’s continued investment in the category. The New York Bakery range includes The Original, Cinnamon & Raisin, Sesame, Red Onion & Chive, Wholemeal, Everything!, Protein Boost, Fibre Plus, Lighter and Gluten Free Original Bagels.