New York Bakery, the bagel brand, has launched the New York Bakery Original Bagel and New York Bakery Sesame Bagel into 192 Booker depots.
The launch opens up fresh opportunity for the convenience sector, giving retailers access to bagels that are already a top performer in the bakery aisle. With their 29-day shelf life, the Original and Sesame bagels offer a strong proposition for both wholesalers and convenience retailers by helping to minimise wastage while maintain maximum freshness.
“We’re delighted to be bringing New York Bakery Bagels into Booker, and as a result, opening up the convenience channel to our bestselling products. With strong brand recognition, long shelf life and a proven sales track record, we see a real opportunity for convenience retailers to drive growth with New York Bakery,” said Stephen Jones, UK Sales Director at Grupo Bimbo UK.
Bagels continue to grow in popularity, with recent Kantar data showing they score highest for enjoyment versus other morning goods.