Yoplait has unveiled a new-look for its Peppa Pig yoghurts and extended the range to include both small pots (45g) and big pots (85g) to cater for all appetites.
Targeted at 3–6-year-olds, the eye-catching new packaging now features baby Evie, the new addition to the Pig family, alongside Peppa Pig, one of the most loved cartoon characters ranking number one on digital and terrestrial television.
The kids’ yoghurt market is currently valued at £276 million, with Yoplait the market leaders with a 43 per cent share.
“The Peppa Pig cartoon has had headline grabbing storylines including the birth of baby Evie which has delivered billions of media impressions and global awareness which is driving appeal for licensed products like our delicious, nutritious range of yoghurts,” said Justin Stanley-Duke, Senior Brand Manager for Kids.
“Currently valued at £8.3 million, the new look and range extension is set to appeal to our existing fan base but also draw new consumers into the category. We would encourage our retail partners to stock up on Peppa Pig yoghurts as they will be in high demand throughout 2026 and beyond.”
Peppa Pig 6 x 45g has an RRP of £1.20 and Peppa Pig 4 x 85g has an RRP of £1.50.