Golden Acre Foods has given its range of long life, vegetarian-friendly, ambient yogurts a refreshing new look, giving the products greater stand out on shelf and clearer flavour signposting.
The Fat Free Plain, Fat Free Fruit and Thick & Creamy yogurts, which contain no artificial colours or preservatives, now feature strong, contemporary graphics and colourful lids highlighting the flavour of each yogurt clearly on pack.
The popular range of ambient yogurts, primarily aimed at wholesale, convenience retailers and foodservice operators as well as retail, has been a Golden Acre staple since its launch in 1999. Since then, the brand has gone from strength to strength, selling 36 million pots last year across a number of channels – a figure that is growing at almost seven per cent by volume per annum.
“With protein continuing to be a strong consumer trend and sustainability high on people’s agendas, we felt it was time to refresh our yogurts range to create maximum appeal and bring it right up to date with an eye-catching new look," said Rebecca Cutter from Golden Acre Foods.
“Our yogurts are already popular with wholesale foodservice and retail stockists due to the fact they don’t need to be refrigerated and have a long shelf life of up to six weeks. This means easy storage – perfect for limited chiller space – as well as helping to minimise waste. We know stockists and consumers are concerned about food waste and our long life, ambient yogurts help to address this issue.”