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Casillero del Diablo launches new rosé for summer

Casillero del Diablo Expands Range With New Summer Rosé

The wine brand has introduced a new rosé as part of its summer strategy, targeting growing consumer interest in pink wines.

Image: VCT Europe

VCT Europe have announced a brand-new rosé, a blend of Cinsault, Carmenere and Pinot Noir grapes, from Casillero del Diablo.

The market-leading Chilean wine brand, currently #3 in the UK’s Top 10 wine brands, has crafted a completely new rosé with a distinctive bottle and label design to satisfy the UK market’s thirst for top quality pink wines. Priced at an RSP of £8.50, the new wine promises to be a strong competitor in the booming rosé category.


“We’re really excited to launch this new wine just in time for the height of summer in the UK,” said Claire Raine, Head of Brands Marketing at VCT Europe. “Casillero del Diablo’s new rosé is fresh and vibrant, with juicy notes of strawberries and white peaches, and will be perfect for long lunches and picnics in the park. Its smart new look gives it standout appeal and Casillero del Diablo fans can trust our reputation for quality. We’re expecting it to go down brilliantly from day one!”