Highlights
- Nestlé launches new campaign celebrating its role in British life and manufacturing
- Campaign showcases real people behind popular brands
- Running across digital, PR, social, online video, Spotify, and in partnership with Reach plc titles
Nestlé has launched a new campaign this week celebrating its long-standing role in British life and manufacturing. Titled ‘Good for Britain, Good for the Future’, the campaign puts a spotlight on the company’s deep community ties and its commitment to UK-based production and farming.
With a presence in the UK dating back to the 1860s, Nestlé continues to produce household favourites including KitKat – made in York for over 90 years – and Nescafé, manufactured in Tutbury since 1938. The new campaign highlights the real people behind these popular brands: generations of factory workers, farming families who have supplied British milk for decades, and local communities that have grown up around Nestlé’s sites.
Running across digital, PR, social, online video, Spotify and in partnership with Reach plc titles including the Mirror and key regional outlets, the campaign aims to reinforce Nestlé’s role not just as a global brand, but as a local employer and partner to UK agriculture.
Two hero videos will highlight Nestlé’s commitment to manufacturing in the UK, focusing on KitKat and Nescafé.
- KitKat: Featuring Giles Naish, the great-great-grandson of confectionery pioneer, Joseph Rowntree, who showcases the generational legacy and values that underpin Nestlé’s presence in York.
- Nescafé: Featuring Emilie Tomlinson, an apprentice at Nestlé, who invites viewers inside the Tutbury and Dalston factories to share how 80 years of manufacturing experience and expertise have shaped the coffee brand.
Nestle's York facility.
Nestlé’s partnership with Reach includes a five-part content series that brings to life stories about communities, British farming, manufacturing, skills, and heritage:
Communities: Local residents Jane Downes, Alex Hardcastle and Joe Timmins share their journey of working for Nestlé in Tutbury and how the site has shaped not only coffee production but also the careers and community in the local area.
British Farming: Johnny Slack, a British dairy farmer whose herd has grazed the same land for generations, discusses how his milk goes into making the Nescafé range of frothy coffees whilst working in harmony with nature.
Manufacturing Excellence: Rob Jackson, process and product specialist at Nestlé’s York factory proudly shares the innovation and expertise that go into making KitKat, which has been produced in York since its invention in 1935.
Skills: Emma Robinson shares her personal journey and career progression as an engineer at Nestlé’s Product Technology Centre in York, the centre of excellence for chocolate innovation and research for the entire company.
Heritage: The story of three generations of the Boyce family, whose lives and careers have been deeply connected to Nestlé and coffee production in Derbyshire.
“At Nestlé, we are incredibly proud of our heritage in the UK - from the raw materials we source from British farmers to our skilled teams who bring their passion to some of the nation’s best-loved brands,” Richard Watson, CEO of Nestlé UK & Ireland, said.
“This new campaign is our way of celebrating the colleagues, communities, suppliers and customers behind our products, without whom our much-loved brands wouldn't thrive. We also want to focus on the future, to build connections and demonstrate our long-term commitment to Britain.”