Nestlé is expanding its KitKat portfolio with the launch of two new mini formats designed to tap into the growing demand for shareable, portion-controlled treats.
The first to land on shelves is KitKat Chunky Minis, which launched in August, offering the signature chunky wafer bar in a smaller bite-sized format. This will be followed in September by the KitKat Two Finger Mini Mix, a bagged assortment featuring milk chocolate, white, hazelnut, salted caramel and peanut butter varieties.
Both products are individually wrapped, catering to shoppers looking for convenience and flexible portion sizes.
“We've taken our much-loved KitKat products and turned them into mini versions that can easily be shared with family and friends. Individually wrapped, this launch is about offering shoppers a bite of the delicious KitKat bars they know and love, in smaller, convenient portion sizes,” Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland, said.
The KitKat Chunky Minis will be sold in packs of 20, while the KitKat Two Finger Mini Mix will come in 14-pack bags.
In line with Nestlé’s sustainability commitments, both ranges are produced with cocoa sourced from the company’s income accelerator programme, which supports farming families by boosting household income, encouraging tree planting and helping children access education.