Nestlé Confectionery is rolling out a wide-ranging Easter 2026 line-up, headlined by four new KitKat eggs as the supplier looks to drive incremental seasonal spend across convenience.
The standout additions come under the KitKat banner, with the new KitKat Chunky Funky Incredible Egg, KitKat Hazelnut Marbled Incredible Egg, KitKat Salted Caramel Marbled Incredible Egg and KitKat Crispy Egg all landing in time for the key spring selling window.
The two marbled Incredible Eggs feature a distinctive swirled shell design, with hazelnut and salted caramel flavours carried through the chocolate itself. Meanwhile, the Chunky Funky Incredible Egg taps into texture-led trends, combining chocolate with biscuit pieces and crispy cornflakes.
Beyond KitKat, Aero is introducing an Aero Brownie Egg, pairing its aerated chocolate with a brownie-flavoured twist, while Milkybar expands with a Crispy Cookie Egg and a new Milkybar Easter Friends sharing bag featuring bunny, butterfly and flower-shaped pieces.
Sugar confectionery is also in focus, with Rowntree’s launching the Egg-Venture sharing bag. The limited-edition mix includes playful fruity shapes such as a mermaid, avocado, carrot and dinosaur, aimed at driving family appeal and impulse purchases.
Returning favourites include Smarties Sea Splash and Smarties Dinosaur Eggs, the Quality Street Incredible Egg, plus KitKat Bunnies and KitKat Mini Eggs. Classic eggs across brands such as KitKat, Aero, Rowntree’s, Lion, Toffee Crisp, Smarties, Munchies, Rolo, Yorkie and Milkybar will also return.