Milkybar unveils new Crunchy Pops sharing bag

Popular white chocolate brand Milkybar has announced the launch of a brand-new crunchy treat.

Milkybar Crunchy Pops White Chocolate sharing bag lands in stores across the UK and Ireland from next week. It combines crispy cereal balls with the signature Milkybar white chocolate.

Made with creamy whole milk, Rainforest Alliance certified cocoa and no artificial flavours, the brans said the Pops are set to be a fan favourite this year.

“It’s an exciting year for Milkybar, and Crunchy Pops are a special launch for us,” Rachel Beaufoy, marketing manager at Nestlé Confectionery, said.

“We’ve combined a delicious crunchy texture with our creamy white chocolate to create a treat we think people will love. We’re really looking forward to hearing the reaction once they hit shelves.”

The brand is celebrating its 90th anniversary this year. Milkybar was launched in the UK and Switzerland in 1936 and has gone on to become a household name and one of the UK’s most loved white chocolate brands.

Milkybar Crunchy Pops White Chocolate sharing bag joins the Milkybar range of blocks and buttons.