Ukrainian premium vodka maker Nemiroff, has chosen Whyte and Mackay as strategic partner for UK and Ireland. The appointment is the latest development as Nemiroff strengthen their international position as a leading player in the spirits industry.
Nemiroff has set its ambition to become a Top Five Producer in premium vodka. The UK market represents one of the key markets for the Ukrainian producer’s growth ambitions.
In its home market Whyte and Mackay is a leading producer of award-winning Scotch Whisky, with a UK commercial and marketing operation bringing a portfolio of premium spirits to market. The company is recognised for its ability to drive category growth by inspiring and engaging consumers and recruiting shoppers via premium propositions.
"We are thrilled to partner with Whyte and Mackay, a company with a long, distinguished history in the spirits industry. This partnership will allow us to give UK consumers the opportunity to experience a product we have been passionately creating since 1872," said Nemiroff CEO Yuriy Sorochynskiy.
Whyte and Mackay MD Europe & Global Travel Retail, Mike Greggs, shared his vision for the partnership:
"We recognise in Nemiroff a shared ethos between us as spirits makers – a commitment to excellence. Nemiroff have built an enviable position, with a 150 years’ experience crafting a premium product that stands out in the category. I admire the drive and resilience of their team summarised compellingly by the brands positioning of ‘indomitable spirit’.
“In our experience the UK and Ireland markets are rich with opportunity for a premium brand that speaks to provenance and to quality. The Team and I are looking forward to present Nemiroff, as part of our brilliant brand portfolio alongside Jura, Tamnavulin, Whyte and Mackay, Flor De Cana, Fundador and Harveys to our retail partners soon.”
The partnership with Whyte and Mackay marks another significant milestone for Nemiroff as it continues to expand its global footprint. With over 150 years of experience, Nemiroff is proud to partner with a business that shares its commitment to quality and so expand its network of strategic partnerships in the key markets of UK and Ireland.
Whyte and Mackay have a respected commercial and marketing operation in the UK, and are an established third-party distributor in the premium spirits space. Its mission is in building brands that stand out.
