De Kuyper Royal Distillers has appointed Disaronno International UK as its new exclusive distribution partner in the United Kingdom as of February 1.
The United Kingdom is De Kuyper’s most important international market and a key country for the company’s ambition to bring cocktail creations to every occasion. Through the new partnership, De Kuyper aims to strengthen the presence of its brands, including Archers and De Kuyper Liqueurs, while accelerating the development of its growing portfolio of pre-mixed cocktail solutions.
Disaronno International UK will represent De Kuyper’s portfolio across the UK’s on- and off-trade. The collaboration brings together two family-owned spirits businesses with a shared long-term perspective, a strong understanding of the cocktail category and a commitment to building brands through focused commercial execution. Disaronno International UK’s established route to market, customer relationships and cocktail-focused portfolio provide a strong platform for the next phase of De Kuyper’s growth in the UK.
“The UK is a defining market for De Kuyper and for the future of the cocktail category,” said Lucien Heusy, CCO of De Kuyper Royal Distillers. “With Disaronno, we have found a partner that shares our entrepreneurial mindset, our focus on quality and innovation, and our ambition to make great cocktail creations accessible for every occasion. Together, we look forward to building the next chapter for Archers, De Kuyper Liqueurs and our pre-mixed cocktail portfolio.”