Nature Valley unveils festival-themed on-pack promotion


Leading cereal bar brand Nature Valley has announced the launch of a new on-pack promotion, giving families the chance to win tickets to the ‘Nature Valley Gone Wild Festival with Bear Grylls’.

The promotion will be rolled out across the Nature Valley Crunchy range from 1 July to 19 August, and the prizes up for grabs include three VIF (Very important Family) Family weekend tickets, ten Family weekend tickets to Gone Wild Festival and 100 pieces of branded merchandise

Taking place from 26th to 29th August at Powderham Castle in Devon, the action-packed family friendly festival is aimed at adults and children aged 6-18-years, all complying with Covid social distancing. Headliners include Mel C and Scouting For Girls, along with Kaiser Chiefs, Razorlight and Ministry Of Sound Orchestra. Younger guests will be able to enjoy CBBC favourites, Andy & The Odd Socks and Dick & Dom.

The on-pack promotion will be supported by TV, Video on Demand, digital and audio advertising, a social media, influencer campaign, and in-store shopper activation, as part of the brand’s £2 million investment into its ‘Get Out More’ campaign.

Roisin Witort, marketing manager for snacking at General Mills, said: “After more than a year of mainly being cooped up indoors, we’re thrilled to give families the chance to win tickets to one of the most exciting events of the year through our on-pack promotion. With a host of acts set to perform and exhilarating activities to take part in, it promises to be a great weekend for all!”