Rice is back in the spotlight this September, as National Rice Week returns (8-14th). Organised by The Rice Association, this year’s campaign will once again encourage consumers to ‘Rice Up Your Life’ – highlighting the many benefits of rice, from its versatility to its convenience, health attributes and more.
This year, a new ‘Rice 101’ guide will be launched to educate consumers on how they can make the most out of short, medium and long grain rice – providing tips to show how easy all rice is to cook, while also debunking some of the most common myths surrounding the grain.
Additionally, the campaign will feature seven new recipes, as well as inspiration from The Rice Association’s members on how easy it is for everyone to try at least one new type of rice (or rice dish) during the week itself – whether that’s at home or eating out.
The Rice Association is calling on all food wholesalers, retailers and the food service sector to make National Rice Week part of their plans this September and help drive the consumption of rice.
“Rice continues to tick all the boxes for today’s value-conscious, globally minded consumers. The UK is one of the most dynamic rice markets in the world, but consumers don’t always have the confidence or knowledge to make the most of what’s on offer,” Jon Calland, Chair of The Rice Association, commented.
“National Rice Week is a valuable opportunity for the entire industry - from suppliers and brands to retailers and foodservice - to come together and showcase the full potential of rice. By inspiring consumers with ideas, education and variety, we can help grow the category and put rice at the heart of more mealtimes.’
For more information on how your business can support National Rice Week get in touch at info@riceassociation.org.uk, but in the meantime here are a few ideas to get you started:
How your business can make the most of National Rice Week
- Feature National Rice Week in your promotional campaigns and marketing activity – use the logo (available from The Rice Association) to highlight the campaign on packaging, in-store and on in-house materials
- Use National Rice Week to launch new products
- Hold in-store tastings, promotions or competitions
- Work with customers and suppliers to create events and promotions around National Rice Week
- Share content online across websites and social media channels using #NationalRiceWeek and #RiceUpYourLife and inspire social media followers to cook with rice, whether that be innovative new recipes or old favourites
- Ensure that your whole business knows about National Rice Week – from the sales and marketing teams, through to those working in-store.