Skip to content
Search
AI Powered
Latest Stories

​Pizza proof of intent

​Pizza proof of intent

With National Pizza Day falling this Sunday (9 February) Jisp Intelligence, the data and insights division of retail technology firm Jisp, surveyed* the UK’s pizza eating public to find out which slice topped their taste charts.

While many might expect the Pepperoni or Margherita to reign supreme, the overall winner was actually BBQ Chicken, with 33 per cent of respondents identifying this topping as their favourite. 31 per cent preferred Pepperoni and 16 per cent Mushroom. The always controversial Ham & Pineapple was favoured by only eight per cent of surveyed shoppers.


So unpopular is the much-maligned Ham & Pineapple, that the nation’s public find Brussell Sprouts a less controversial pizza topping than having pineapple on their slice. When asked, 63 per cent of those surveyed thought pineapple on a pizza was a real bone of contention, while only nine per cent felt the humble sprout worthy of critical debate.

When it came to liquid accompaniments to a perfect pizza, Cola came out as the top tipple with 64 per cent of the votes, while a cold beer was the choice of 20 per cent of those asked. A glass of wine climbed in popularity the older the vintage with 15 per cent of over 55’s selecting this option, but worryingly for wine makers it was completely absent from the 18-24 age group.

The top occasion for grabbing a pizza was for a big night in, movie night (33 per cent) while only six per cent would buy for a party or celebration – surprising considering the pizzas prevalence on the buffet table of many parties past.

Finally, with a nod to the local trader and acknowledgement that big isn’t always best, it was the local independent pizza provider who fired up peoples’ appetites, with 43 per cent of respondents saying they they’d rather keep their custom truly local. International chain Dominos took second place with 27 per cent selecting it as their pizza supplier of choice, with Pizza Hut and Papa John’s taking the next two spots with 19 per cent and 10 per cent respectively.


*Results from responses of 200 UK surveyed shoppers – Jisp Intelligence 2025.

More for you

Mr Kipling Simnel Slices pack on UK shelf, Easter 2025 launch

Mr Kipling is launching new limited-edition Simnel Slices

Easter treat: Mr Kipling's simnel slices

Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.

Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less