Musgrave Northern Ireland, part of the Musgrave Group, Ireland’s leading convenience retail, wholesale and food service business, whose brands include SuperValu and Centra, has expanded its rapid grocery delivery offering through a partnership with Snappy Technologies, powered by the technology company’s Order Aggregation (OA) platform.
Musgrave Northern Ireland’s adoption of the OA platform connects its stores with leading rapid delivery marketplaces, with five company-owned SuperValu and Centra stores across Northern Ireland now available on Just Eat and Uber Eats, giving customers new ways to shop for groceries from their local store.
A further 13 company-owned stores are expected to launch in the next phase of the rollout across September. The partnership forms part of Musgrave’s wider investment in q-commerce as it responds to growing consumer demand for convenient, rapid delivery services.
The expansion will help Musgrave Northern Ireland reach new customers by making its products available to more consumers across these marketplaces.
Head of Operational Support for Musgrave Northern Ireland, Barry McVeigh said: "By connecting our SuperValu and Centra stores to leading delivery platforms such as Just Eat and Uber Eats, we're giving customers greater flexibility in how they shop, whether that's picking up essentials or ordering groceries for the week ahead.
“The technology also provides a streamlined solution for our store teams, allowing us to manage orders efficiently across multiple channels while maintaining the high standards of service our customers expect. We're excited to expand the rollout across Northern Ireland in the coming months as demand for rapid grocery delivery continues to grow."
The launch represents the latest development in Snappy Technologies’ work with major retail groups looking to expand their presence in a rapidly growing q-commerce market.