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Mumma Jii Indian snacks now available from EBF

Mumma Jii

Mumma Jii’s Indian snack products are now available through EBF, expanding its offering for retailers across the UK.

Image: Empire Bespoke Foods
Andy Marino
By Andy MarinoSep 07, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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The new Mumma Jii collection (RRP £1.29 - £1.99) is now available through global food importer and distributor Empire Bespoke Foods, and brings together the best of India’s baking industry to offer consumers a wide range of popular regional snacks. Made to authentic recipes inspired by traditional home kitchens, the range includes:

  • Khakhra – thin roasted, large savoury wholewheat crackers in 10 flavours
  • Bhakri – thick, crispy wheat flatbreads (five flavours), perfect with pickles
  • Rusks – extra crunchy, perfect for dipping (six flavours)
  • Cookies in seven flavours including Coconut, Cashew and Salted
  • Makhaniya and Nankhatai cookies – rich, buttery biscuits
  • Khari – light and buttery puff pastries (nine flavours)
  • Cream rolls in six flavours including Butterscotch, Pineapple and Vanilla

“The Mumma Jii name, which comes from the Hindi word for ‘mother’ with the accent on ‘Jii’ for respect, is deeply rooted in India’s bakery heritage and represents the very best of traditional home-cooked snacks, family favourites and truly authentic flavours,” said Akash Mittal, brand manager at Empire Bespoke Foods. “We’re delighted that these popular products are now available in the UK as each brings something fresh, different and very appealing to both the sweet and savoury aisles.

“We’re sure they’re going to be very popular both with existing Mumma Jii fans and with consumers discovering them for the first time!”

The Mumma Jii range is now available to independent retailers, convenience, ethnic and Asian supermarkets and wholesalers.

mumma jiiebfsnacksempire bespoke foodsakash mittalindian

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