Most consumers would 'consider buying product if they receive in-store promotion'

Most consumers would consider buying a product if they received a promotion or offer while shopping in a store, states a recent report, highlighting the opportunity for grocery retailers to engage with their customers as they are cutting down on eating out amid inflationary pressures.

According to Grocery’s Great Loyalty Opportunity report, 84 per cent of consumers believe personalised recommendations will help them save at the shelf. 71 per cent of consumers would either consider buying a product or find the information helpful if they received a promotion or offer while shopping in a store.

66 per cent of consumers would participate in games, contests or challenges through a company’s loyalty programme while 64 per cent of consumers are buying more items on sale, states the report.

It further adds that 69 per cent of consumers state “value” as being the top benefit they want from a loyalty programme while ​54 per cent of loyalty programme managers said they plan to make it easier to earn and redeem points through the loyalty programme in the next 3-6 months.

These data points and others in the report illustrate why retailers should prioritize creating a grocery loyalty programme that gives consumers what they want- value and personalised experiences.

Retailers that can successfully use personalisation to make their customers’ lives easier, execute one-to-one communications at precisely the right moment for the right individual and incorporate gamified interactions that improve the overarching experience will be those that will win their customers’ loyalty, even in these most challenging of times, adds the report.