Morrisons has unveiled a fresh wave of price cuts across more than 650 grocery and household lines, ramping up competition for independent convenience retailers ahead of the key pre-Christmas trading period.
The supermarket says reductions average 18 per cent and will remain in place for at least four to eight weeks. They cover a wide range of products — from chicken breast fillets, rice, pasta and fresh vegetables to laundry pods, olive oil and cold and flu tablets. Enchilada kits and other cupboard staples also feature in the cuts.
Alex Paver, Morrisons’ Pricing and Customer Director, said the retailer wanted to ensure “customers can spend less on the essentials and still enjoy the great quality Morrisons is known for.”
The move is supported by a national media campaign across TV, print, digital and in-store signage, ensuring the cuts will be highly visible to shoppers.