Mondelēz International has unveiled an eerie-sistible line-up for retailers to take advantage of the Halloween season.
With last year’s seasonal sales growing by 13 per cent, and three-quarters of shoppers buying their spooky treats in-store, Halloween has become a valuable opportunity for convenience retailers, the confectionery giant noted.
Mondelēz added that it is strongly positioned to help them make the most of the season, as sales of its Halloween portfolio grew ahead of the market last year with a 42 per cent year-on-year increase. The season’s #1 best-selling product was the Cadbury Treatsize bag - the ideal individually-wrapped treat for trick-or-treaters.
“Confectionery now outsells pumpkins in the run up to Halloween, so a strong range is essential for any retailer come October-time,” the company said.
“Self-eat and sharing novelties are helpful to have well-stocked for consumers shopping in both the run up to, and for Halloween night itself. For scarily good sales this year, retailers can also build excitement in their stores by casting a spell on their shoppers with decorations, costumes and promotional packs.”
Fondant-filled Cadbury Goo Heads are firm shopper favourites, and are making a return for this year’s season in both five-pack and mini sharing bag formats. Brand-new for this year, however, Cadbury Goo Heads are available in a convenient and impactful clip strip format which are perfect for retailers’ impulse and incremental sales in-aisle.
Treatsize chocolate bags, such as Cadbury Dairy Milk Buttons, Cadbury Fudge, and Cadbury Crunchie, are always a popular choice for shoppers hosting gatherings or catering for trick-or-treaters. Last year, its treatsize range grew ahead of the category by over 54 per cent and with many different treats available across several different SKUs, there’s something for everyone.
Also perfect for sharing are OREO Spooky Biscuits. This exciting treat has orange-coloured creme middles that are perfect for celebrating the season, while keeping their well-loved vanilla flavour. The biscuits feature a special spider-web embossed detail, so they’re sure to add some seasonal fun!
Also returning for this year are Cadbury Skeleton Fingers, which sees the delicious-yet-spooky combination of Cadbury White chocolate and crispy biscuit in a convenient sharing box.
Spook-tacular for any Halloween festivities are the Maynard Bassetts sharing range, with Wine Gums, Jelly Babies, and Liquorice Allsorts available in 400g packs. These larger formats make them perfect for gatherings and spooky visitors.
Mondelēz International’s top tricks for the Halloween season:
- Shoppers will look to embrace returning to the rituals missed during previous years, so stock up on sharing formats and treatsizepacks to cater for spooky social events.
- Increase your incremental and impulse sales by building excitement in store with seasonal decorations, costumes, and promotional packs.
- Ensure you’re well stocked throughout the season to provide for varying seasonal shopper missions, from self-eat and treats, to sharing and ‘big night in’.
Halloween portfolio information:
Product name: Cadbury Goo Head Five-Pack
Product weight: 200g
RRP: £3.13 | RPP: £2.20
Case size: 28 Case
Product name: Cadbury Mini Goo Heads (now available in clip-strip)
Product weight: 78g
RRP: £1.49 | RPP: £1.00
Case size:22 Case
Product name: Cadbury Dairy Milk ButtonsTreatsize Bag
Product weight: 170g
RRP: £2.79 | RPP: £2.00
Case size: 12 Case
Product name: Cadbury Fudge Treatsize Bag
Product weight: 202g
RRP: £2.79 | RPP: £2.00
Case size: 14 Case
Product name: Cadbury Crunchie Treatsize Bag
Product weight: 210g
RRP: £2.79 | RPP: £2.00
Case size: 10 Case
Product name: Cadbury Freddo & Friends Treatsize Bag
Product weight: 191g
RRP: £2.79 | RPP: £2.00
Case size: 16 Case
Product name: Cadbury Heroes Treatsize Bag
Product weight: 216g
RRP: £2.79 RPP: £2.00
Case size: 14 Case
Product name: Maynard Bassetts Wine Gums 400g Bag
Product weight: 400g
RRP: £2.51
Case size: 6 Case
Product name: Maynard Bassetts Jelly Babies 400g Bag
Product weight: 400g
RRP: £2.51
Case size:6 Case
Product name: Maynard Bassetts Jelly Babies 400g Bag
Product weight: 400g
RRP: £2.51
Case size:6 Case
Product name: OREO Spooky
Product weight: 154g
RRP: £1.19 / £0.75
Case size: 16 Case
Product name: Cadbury Skeleton Fingers
Product weight: 114g
RRP: £1.85 / £1.25
Case size: 20 Case