Highlights
- Mondelēz International kicks off 2025 Halloween season with its line-up of seasonal products
- Sour Patch Kids is adding a new Watermelon & Strawberry treatsize sharing bag for Halloween
- Cadbury Treatsize Sharing Selection was the number one SKU of Halloween in 2024
Mondelēz International has just announced its Halloween seasonal offering for 2025, with a stellar line-up of sweet treats perfectly suited for the spooky season. With more than half of the UK population celebrating Halloween, it’s a key time for retailers to maximise their chocolate and confectionery sales. In 2024 Cadbury Treatsize Sharing Selection became the number one selling SKU during Halloween and this year Mondelēz International is building on that momentum with new product inclusions.
The Cadbury Treatsize Sharing Selection pack contains consumers’ favourite Cadbury products, including Cadbury Buttons, Cadbury Crunchie, Cadbury Twirl and Cadbury Freddo, offering the perfect variety for all trick or treaters. There’s also the return of the popular Cadbury Dairy Milk Freddo & Friends sharing pack, as well as a Cadbury Fudge treatsize pack.
Sour Patch Kids has launched a new treatsize sharing pack, featuring Watermelon and Strawberry flavours. Sour Patch Kids is the fastest value growing candy brand in the UK, and the new sharing pack taps into the popularity of treatsize products.
Maynards Bassetts is one of the most well established candy brands in the market and looks to capture shopper attention with a playful Halloween-themed makeover. Maynards Bassetts Liquorice Allsorts and Wine Gums are getting a new look for the spooky season, with Wine Gums renamed Spooky Gums and Liquorice Allsorts becoming Black & White Liquorice Mix.
OREO, the world’s favourite biscuit brand, is also tapping into the fun of Halloween with the returning OREO Spooky, which saw incredible success in 2024 with its Halloween inspired cookie embossing and orange coloured cream, retaining the same beloved taste of OREO biscuits.
“Halloween is an increasingly important sales opportunity for retailers," said Nicole Partridge, Senior Brand Manager, Halloween at Mondelēz International. "As Halloween grows in popularity, retailers have the great opportunity to stock up on treatsize best-sellers such as our Cadbury Treatsize Sharing Selection. Our seasonal products offer something for every Halloween occasion – whether that’s handing out Treatsize Cadbury Freddos to trick or treaters, hosting a party with Sour Patch Kids Strawberry & Watermelon or simply enjoying OREO Spooky at home. Our seasonal products offer consumers playful, spooky shapes and products to align with the fun spirit of Halloween.”
